Marketing

Group-buying websites in Australia: where to from here?

Group-buying websites like Groupon and LivingSocial swept into Australia, promising never-to-be-repeated offers and quickly building up huge customer databases. But this sector is now facing a number of challenges – so, what does the future hold for the deal site industry?

Short-term gains for deal websites

Group-buying industry challenges

Deal websites dogged by customer complaints

The rise of premium and repeat deals

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