Business tips

How to launch an online store in Australia: Getting started

In this essential eCommerce guide we take you step-by-step through everything you need to know about starting an online store. First up, in Part 1, we list the business basics to consider and Australian business requirements you need to be aware of.

So you have a great idea for an online store, most likely with items you’re either buying, making or having made? We will presume you have got this far and know what you want to sell but we have some great tips on wholesale and manufacturing if you are unsure.

With items stored and ready to sell, or at least in the pipeline, you’ll be itching to look into building your online store. However, there are several planning steps that are really important to undertake before you launch into website creation.

Create a business plan

Figuring out your business model and creating a business plan is essential. It’s also a great way to solidify thoughts you have about your business and tackle the areas you haven’t given much thought to. For a business plan it’s important to consider:

  • Who will manage and staff the business
  • What products and services your business will offer
  • What is unique about your offering/webstore
  • Whether you will compete on price/quality
  • Who your competitors are and who’s doing it well
  • Who your target audience is
  • How you’re going to market your business
  • Your funding and financial projections
  • Your business policies such as privacy, refund and security policies (we’ll cover these in the next article).

Consider funding

If you don’t have the capital required to get your business off the ground, securing funding is a very important early step. We list strategies to launch a business with zero cash investment here. It may be worth considering crowdfundingfintech loansinvestors and Government grants.

If you’re not sure how much money you’ll need, aim to speak to other businesses running a similar model, take a course targeted at your type of business and/or speak to a business adviser.

Choose a business structure

Your business structure can be important for the purposes of tax administration, salary management and cash flow. According to, the four most common business structures for small Australian businesses are: sole trader; company, partnership; and trust. We explain the difference between the four here. It’s a good idea to discuss which structure would be best for you with your accountant, lawyer or business adviser. (And yes, it’s a good idea to have an accountant, lawyer and/or business adviser!)

Register your business

If you’re operating as a sole trader, partnership or trust, you need to register your business name with the Australian Securities and Investments Commission (ASIC). If you’re operating as a company, you must register your company and your business name with ASIC, though if they’re the same name you only have to register the company. You can check to see if the business name is available at ABN Lookup. You don’t have to register a business name if you’re operating under your own name (first name and surname).

Once you’ve registered you business name, the Tax Office will issue you with an Australian Business Number (ABN), which needs to be used for all tax matters. If you registered as a company you’ll also be given an Australian Company Number (ACN) which should appear on all company correspondence.

If you’d like to register a patent, a trademark or other intellectual property, head to IP Australia for information.

If your business is going to have a turnover of $75,000 you will need to register for GST. If your business is registered for GST, you’ll have to collect some extra money (one-eleventh of the sale price) from your customers and pay it to the Australian Taxation Office (ATO) when it is due. According to the Tax Office, if you don’t register for GST, and you become aware that your GST turnover will exceed the $75,000 per year threshold, you’ll have 21 days to register. Once your business is bringing in funds, if you haven’t registered for GST it’s a good idea to check each month to ensure you’re not likely to go over the limit.

Open a business bank account

You can apply for a business bank account at any bank. Keeping your business banking separate from your personal banking can give you a much clearer picture of your cash flow from day one, and will make tax time much easier!

Look into insurance

It won’t be at the top of your list of priorities, but before you start shipping stock to your door or employing people, for example, it’s important to look into insurance. The insurance you are most likely to require is Public and Product Liability Insurance but there are others worth considering. We outline the insurance products you might need here.

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